Mobile Engagement

How do we engage people on their mobile phones? Three experts will share their perspectives on this question.

• Scott Seaborn of Ogilvy will show us some award winning mobile applications and explain how they fit into mobile marketing strategies.

• Rick Joubert will highlight how mobiles are driving economic empowerment and development in Africa.

• Katrin Verclas will tell us about the use of mobile phones to help illiterate people in extremely poor areas of India.