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Interview with Jeremy Ettinghausen of Penguin Books
Jeremy Ettinghausen, Digital Publisher at Penguin Books, looks at the evolution of stories and storytelling within the realm of new media in an interview with Carly Diaz from Streative Branding at PICNIC '09.
PICNIC '09: Interview with Jeremy Ettinghausen of Penguin Books from PICNICCrossmediaweek on Vimeo.
A 12-year veteran of Penguin Books, Jeremy has spent the last few year focused on helping them become innovators in digital publication. He led the creation of the world's first wiki-novel, and has recently worked on a suite of online publishing tools called "We Make Stories."
In this interview, Jeremy touches on the future of storytelling, including the the threats to print media, role of traditional publishers and the new opportunities for storytelling provided by the latest social and digital technologies.
