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What Women Want

Eija Ailasmaa, President and Chief Executive Officer of Sanoma Magazines

A new female consumer is emerging, bringing along a massive shift in women’s consumer behavior. Today’s brands need to be creating, cultivating and supporting the web of women. It’s about storytelling and creating brands that fits in with a woman’s story of herself as well as engaging her as a consumer with vibrant and authentic brand stories.



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women event 2008: thenextwomen special events

Anyone who wants to participate in a women event in 2008 should browse to thenextwomen special events:
thenextwomen breakfast on 25 september 2008 8.00 am-9.00 am and thenextwomen brainstorm event 9.00-12.00 am at 25 September.

simone brummelhuis
,
15 Sep 2008, 12:19
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