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Augmented Reality for Advertisers

Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer generated graphics. Advanced research includes the use of motion tracking data, fiducial marker recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators. What does this mean for advertisers? Three industry leaders present their experiences.



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