Gabriele Gresta is Executive Vice Chairman of Digital Magics Group. He started his work career on software development as a young boy. He enriched his curriculum vitae by studying and working in the UK, USA and Australia. He then focused on the world of 'infotainment'. In 1995, he founded Bibop Research International, a cross media agency dealing with the realisation of communication projects and events for new media. In 2003, Bibop Research International began creating and managing online communities, giving life to the first interactive Web-TV in Italy. In 2004, he launched a new company: Digital Magics. With Digital Magics, he started dealing with the innovative market of digital content. He is also a partner of Bibop TV, the group’s television company, which focuses on the production of interactive and participatory IPTV formats.