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User 2

Geke Van Dijk

Strategy Director and co-founder of STBY, based in London and Amsterdam. Specialist in qualitative consumer research during the early stages of innovative service design processes. Working for international corporate clients as well as for government, education, non-profit and start-up companies. See www.stby.eu for more information.

Recently completed a PhD research at the cross roads of Human-Computer Interaction and Consumer Behaviour Research (Open University, UK). Title of thesis: Pick & Mix, consumers moving between online and offline channels.

Previously managing director of Lost Boys content & usability and ACS-i media research & projects.

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