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User 4

Francesca Rosella

Founder, Cute Circuit

Francesca Rosella and Ryan Genz are the founders of Cute Circuit, a London-based fashion company that designs interactive clothing. CuteCircuit produces innovative, intelligent clothing that integrate new functionalities into fashion through the use of smart textiles and micro electronics

Francesca is Chief Creative Director, originally an architect that worked as fashion designer for Valentino and Esprit, at CuteCircuit Francesca leads her team in the development of interactive garments, sensors and smart fabric systems.

Ryan is CEO, originally an Anthropologist, and the tech & interaction design guru behind the creation of CuteCircuit's award-winning wearable technology products.

CuteCircuit is the first company to merge wearable and telecommunication technology to create emotionally rich experiences for users in the fashion, sport and communication industries.

Many of CuteCircuit products have been published on magazines and newspapers worldwide, such as TIME Magazine that awarded one of CuteCircuit's products, the HugShirt, as one of the Best Inventions of the Year, ELLE, Design Matters, WIRED, The Daily Telegraph, The Times, and the Financial Times. CuteCircuit was featured in the special issue on the American Avant Garde by Surface Magazine. CuteCircuit work is featured in books on design, art and innovation, such as: World Changing, Fashioning the Future, Smart Materials in Design, Fashion and Architecture, Sex Design, and Designing for Interaction. The recent book Fashionable Technology prominently features all of CuteCircuit"s work to date. Interviews with founders Francesca Rosella and Ryan Genz have been featured on CNN, Discovery Channel International, National Geographic Television, BBC World Technology, BBC Live at Five, BBC Go-Digital and National Japanese Television.

Involved in
  • Conference Hall (Transformatorhuis) 1


    What does technology and interface design have to do with our shirts and shoes? Two experts who are truly living at the intersection…